This policy explains how BritClock collects, uses and protects information when you visit www.britclock.co.uk. We are committed to being transparent about our data practices.
BritClock (www.britclock.co.uk) is a UK-based statistics website providing live, real-time counters of UK social, economic and public health data. The site is operated as an independent web property.
For privacy enquiries, please use the contact details at the bottom of this page.
BritClock does not require you to create an account or submit any personal information to use the site. We do not collect your name, email address, or any directly identifying information.
We do collect the following data automatically when you visit:
This data is collected through Google Analytics and is used solely to understand how the site is used and to improve the content and user experience.
BritClock uses cookies — small text files stored on your device — for the following purposes:
Analytics cookies (Google Analytics)
We use Google Analytics to collect anonymised statistics about how visitors use the site. Google Analytics uses cookies including _ga, _gid and _gat. These cookies do not identify you personally. Data collected is processed by Google in accordance with their privacy policy.
Advertising cookies (Google AdSense)
We use Google AdSense to display advertisements on BritClock. Google AdSense may use cookies and similar tracking technologies to serve ads based on your prior visits to this and other websites. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to BritClock and other sites on the internet.
BritClock uses Google AdSense, a third-party advertising service provided by Google LLC. AdSense displays advertisements on this site and uses cookies and web beacons to serve ads based on a user's prior visits to this website or other websites.
Google's use of advertising cookies enables it and its partners to serve ads to users of BritClock based on their visit to our site and/or other sites on the internet. Google may also use information about your visits to this and other websites in order to provide advertisements about goods and services of interest to you.
We use Google Analytics (GA4) to understand how visitors use BritClock. The data collected helps us understand which pages are popular, where visitors come from, and how long they spend on the site.
To opt out of Google Analytics tracking across all websites, you can install the Google Analytics Opt-out Browser Add-on.
BritClock may contain links to external websites including government data sources and official statistics providers. We are not responsible for the privacy practices or content of these external sites. We encourage you to read the privacy policy of any external site you visit.
Data sources referenced on BritClock include ONS, Home Office, NHS England, DEFRA, HMRC, DfT and other UK government bodies. Visiting these sources from links on BritClock is governed by their respective privacy policies.
We do not sell, trade or rent your personal information to third parties. We share data only in the following limited circumstances:
We do not share personal data with any other third parties.
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights regarding your personal data:
As BritClock does not collect identifiable personal data directly (only anonymised analytics data via Google), most of these rights are best exercised directly with Google via their privacy controls. To exercise any rights in relation to data we hold, please contact us using the details below.
You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk if you believe your data rights have been infringed.
BritClock is not directed at children under the age of 13. We do not knowingly collect personal data from children under 13. If you believe a child under 13 has provided us with personal information, please contact us and we will take steps to delete such information.
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. The date at the top of this page indicates when it was last updated. We encourage you to review this policy periodically.
Continued use of BritClock following any changes to this policy constitutes acceptance of those changes.
If you have any questions about this privacy policy or how we handle your data, please contact us:
For complaints about how Google uses your data in relation to advertising or analytics, please contact Google directly via policies.google.com.